The Fossil Eyewear collection offers updated styling through the use of innovative design solutions and unique product features.The casual collection is for the value driven consumer seeking fashionable, statement-making product.
The futuristic quality of Titanium has earned it the title of the "strongest and lightest metal on earth". Along with durability, corrosion resistance, lightweight and hypoallergenic qualities, the prime advantage of the Fossil titanium product assortment is the value positioning. Although competitively priced, these styles have not compromised the quality known to Safilo products.
Continuing the titanium momentum, in the summer of 2001, Fossil Kids Titanium, targeted to the 8 to 15 year old, were introduced and enthusiastically welcomed into the market place. All Fossil titanium frames have premium quality flex hinges that add comfort and help maintain adjustments. The styling includes classic shapes and colors in pewter, gunmetal and havana.
Brand History
Fossil was founded in 1984 at a time when watches were created for function rather than fashion. The company sought to fill this void in the market and began designing watches to act as a fashion accessory. Fossil incorporated a fifties Americana design into the brand image in an attempt to target value driven consumers. The concept paid off and Fossilquickly emerged as the leader of a growing industry.
Today Fossil produces over three hundred different styles of watches in a line that continually changes. Fossil's renowned designers constantly study emerging fashion trends to bring consumers the most unique and innovative products. After augmenting the watch selection choice for consumers, Fossil expanded its selection to other fashionable accessory items.
Fossil introduced small leather goods in 1992 for men and women. Wallets, belts, key chains and backpacks helped Fossil establish its expertise in leather goods. In 1998, Fossil moved into the eyewear market by joining forces with Safilo to introduce uniquely designed eyewear creatively capturing the Fossil image.